After finally deciding to get this YouTube channel off the ground, I then needed to actually create a video or two. My approach was to jump straight in and create a YouTube series. The thinking was that this would, at least, launch the channel with more than just the one video. How difficult could it be?
Well, as it turns out, it was exhausting and a bit of a marathon but I learnt a lot and I share that now.
Here are the 5 videos I created:
You Need a Purpose – 3:56
You Need a Value Proposition – 5:40
You Need a Target Audience – 4:56
You Need a Brand Identity – 6:02
- PDF – Plan Your YouTube Channel Checklists
- PDF – Plan Your YouTube Channel Workbook
How did I prepare for filming the YouTube Series?
Having not recorded videos before, let alone be the presenter, I spent quite a bit of time planning the content and structure of the videos.
- Draft the content about starting a YouTube channel
- Create the themes of the story to help me organise the flow
- Why, purpose, value proposition, audience and brand
- Create the companion workbook for the video (this helped with additional content and structure for the video)
- Write the scripts
I also spent some time thinking about a repeatable structure for all of the videos in the series. In doing that, I was able to identify common sections in the video structure. Those repeatable video segments and the scrips for each were:
- Channel Default Intro
- Tubefix is deconstructing YouTube.
- For ideas, experiments and projects to help you
- Plan, Create, Promote and
- tell your video stories
- Channel Subscribe CTA
- If you’re a subscriber, great to see you again
- If you’re new here, hello, you’re very welcome
- I’m Chris Terry. Now to follow along
- subscribe AND
- click the bell to be among the first to hear about
- tips & advice, tutorials & reviews
- Channel Closing Comment Reminder
- As always, it’s great to get your feedback
- Tell us what you think in the comments below
- Channel Closing Like Reminder
- If you’re liking what you’re seeing
- we’d appreciate a thumbs up below
- Channel Closing Subscribe Reminder
- Channel Closing Notifications Reminder
I decided that as I was recording all the episodes at the same time (the setup and my clothes etc would be the same – continuity), I would record each of the repeatable segments above for each episode and choose the best in edit. In reality, the light had changed a bit between takes and my ‘pace’ was slower by the time I got to the last episode (I was getting tired); so that didn’t quite work to plan.
Here is the structure I roughly used for each video:
- Story Hook
- Story Series Hook
- YouTube Channel Default Intro
- YouTube Channel Subscribe CTA (Call to action)
- Story Intro
- Story Benefits
- Story Beginning
- Story Middle
- Story End
- Story Series Next Reminder (if applicable)
- Story Series Previous Reminder (if applicable)
- YouTube Channel Closing Comment Reminder
- YouTube Channel Like Reminder
- YouTube Channel Subscribe Reminder
- YouTube Chanel Notifications Reminder
- YouTube Channel End Card
In retrospect, there needs to be a lot of fine-tuning. Particularly the animation needs to be better and shorter.
I knew I would want a teleprompter of some sort but I didn’t want to spend out on one at this stage. So I built one, that didn’t go to plan. However, after two iterations of my homemade teleprompter, I did end up with something that worked for me. You can see that I’m reading if you watch the videos but I’m not trying to hide that – I was reading the script! I’ll get better at this and maybe in time and I won’t need a prompt but I do at the moment. The solution I ended up with worked so well I only edited out two ‘ums’ from all the footage taken. Keep a look out for my solution to a teleprompter.
Checklists and recording
I’m a huge fan of checklists; in the long-run they save so much time. I still made some silly mistakes, though, as no matter how good your checklists are, you do still need to actually follow them. Towards the end of filming I was getting tired and sloppy and I’d removed the Canon M50 from the tripod and when I replaced it I forgot to reconnect the mic – classic mistake. Fortunately the camera has an OK mic and provided me with backup audio but it does sound different.
Here is my quick checklist for each take:
- Check mic is connected
- Check mic is on (I use a battery powered lapel mic)
- Check position of camera
- Check background
- Check hair is not sticking out – (it happened)
- Start recording
- Check recording light is on
- Sit-up and start in roughly the same seating position and distance from the camera
- Do three takes of each segment
- Stop recording
I was surprised how much I enjoyed the whole process and very quickly went from being camera-shy to let’s get this done.
Once recorded, I uploaded to YouTube and created a playlist and ticked the setting “Set as official series for this playlist”. This will help your series be discovered through Google.
I hope you fond the above useful and please do leave a comment below.