Finding your value proposition and being clear about it is essential to remaining focused. The steps below are from our series: ‘5 Things You Need to Know’ and will help you think through your very own value proposition for your YouTube channel.

The examples below are some of the notes we’ve used when defining our own value proposition for our channel.

Follow these steps to help you identify your value proposition.

• Identify 2 – 3 specific topics that you will create assets for
  This item is deliberately expanded because the things you define here are the essence of what your channel will be about.
  E.g.
  1 – Channels
  2 – Stories
  3 – Filming
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• Identify 2 – 3 potential needs and wants (assumptions) relative to your focus
  E.g.
  1 – YouTube channel creation
  2 – Film making techniques
  3 – Growing the channel
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• Identify 2 – 3 specific types of asset you’ll provide a product for
  E.g.
  1 – Tips & advice
  2 – Tutorials
  3 – Downloads
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• Identify 2 – 3 things of value your product could provide
  E.g.
  1 – The product will be informative
  2 – The product will be useful
  3 – The product will practical
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• Identify 2 – 3 benefits associated with the value you’ll provide
  E.g.
  1 – Save time
  2 – Save money
  3 – Maintained
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• Identify 2 – 3 things that are uniquely different about your product
  E.g.
  1 – All tutorials to have associated downloads
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• Identify 2 – 3 ways how your product could be consumed
  E.g. Video, PDF, Article etc.
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• Identify 2 – 3 ways which your product could be discovered
  E.g. YouTube, Facebook, Reddit etc.
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• Identify 2 – 3 ways how your product could be used
  E.g.
  1 – Our product might be used by the novice when setting up a channel
  2 – Our product might be used by the competent YouTuber to bring structure and order to their channel production
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• Identify 2 – 3 ways how you will support your product
  E.g. Mailing list, Facebook community or YouTube community etc.
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• Do these things
  • Write down a value proposition statement
    If somebody asks what your doing this is what you tell them. If sounds corporate with mumbo jumbo keep crafting it until it doesn’t. Ours is: We’re deconstructing YouTube to help you plan, create and promote your stories with YouTube videos.

• Checklist: YouTube Channel value proposition assumptions checklist
  At this stage you have untested ideas so we’ll call these assumptions. Assumptions you’ll need to test by taking action.
  1. You have assumptions about an audience need(s)
  2. You have assumptions about what topics you’ll focus on to address the need(s)
  3. You have ideas for products to test the assumptions you’ve made
  4. You have assumptions about what value your product(s) will have
  5. You have assumptions about the benefits your product(s) will bring
  6. You have assumptions about what is unique about your proposition
  7. You have assumptions about where to promote your product(s)
  8. You have assumptions how your product(s) will be consumed
  9. You have assumptions how your product(s) will be used
  10. You have assumptions about how you will support your product(s)