Complete the steps below to define your brand style.
- Write down your brand name and why you’ve chosen it
Brand name:
Why this name:
- Tone of Voice
State the following:
Words we will use:Words we will not use:
Pace:
Other elements of our language that will define us:
- Fonts
Your choice of fonts is particularly important as it will reflect your purpose. Consider this, there’s a reason legal document don’t use Comic Sans and children’s books do.
Use:
Font:
Size: _ _ px / pt / emUse:
Font:
Size: _ _ px / pt / emUse:
Font:
Size: _ _ px / pt / emUse:
Font:
Size: _ _ px / pt / emUse:
Font:
Size: _ _ px / pt / emNotes:
- Colours
Do some research into colours and the colour wheel, complimentary and contrasting colours.
Web: # _ _ _ _ _ _
RGB: R: _ _ _ G: _ _ _ B: _ _ _
Uses:Web: # _ _ _ _ _ _
RGB: R: _ _ _ G: _ _ _ B: _ _ _
Uses:Web: # _ _ _ _ _ _
RGB: R: _ _ _ G: _ _ _ B: _ _ _
Uses:Web: # _ _ _ _ _ _
RGB: R: _ _ _ G: _ _ _ B: _ _ _
Uses:Notes:
- Logo
Your logo should reflect all of the above. Without thinking about it too much sketch out some logo ideas below:
- Checklist: YouTube channel brand identity checklist
Do this before you progress.- You have a name for you YouTube channel
- You can justify why you chose that name
- You have thought about and defined your tone-of-voice
- You have chosen your font set
- You have decided how you will use the fonts
- You have chosen your brand colours
- You have some initial ideas for your logo