Define Your Brand Identity

Complete the steps below to define your brand style.

• Write down your brand name and why you’ve chosen it
  

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  Brand name:
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  Why this name:

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• Tone of Voice
  State the following:
  

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  Words we will use:

  Words we will not use:

  Pace:

  Other elements of our language that will define us:

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• Fonts
  Your choice of fonts is particularly important as it will reflect your purpose. Consider this, there’s a reason legal document don’t use Comic Sans and children’s books do.

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  Use:
  Font:
  Size: _ _ px / pt / em

  Use:
  Font:
  Size: _ _ px / pt / em

  Use:
  Font:
  Size: _ _ px / pt / em

  Use:
  Font:
  Size: _ _ px / pt / em

  Use:
  Font:
  Size: _ _ px / pt / em

  Notes:

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• Colours
  Do some research into colours and the colour wheel, complimentary and contrasting colours.

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  Web: # _ _ _ _ _ _
  RGB: R: _ _ _ G: _ _ _ B: _ _ _
  Uses:

  Web: # _ _ _ _ _ _
  RGB: R: _ _ _ G: _ _ _ B: _ _ _
  Uses:

  Web: # _ _ _ _ _ _
  RGB: R: _ _ _ G: _ _ _ B: _ _ _
  Uses:

  Web: # _ _ _ _ _ _
  RGB: R: _ _ _ G: _ _ _ B: _ _ _
  Uses:

  Notes:

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• Logo
  Your logo should reflect all of the above. Without thinking about it too much sketch out some logo ideas below:

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• Checklist: YouTube channel brand identity checklist
  Do this before you progress.
  1. You have a name for you YouTube channel
  2. You can justify why you chose that name
  3. You have thought about and defined your tone-of-voice
  4. You have chosen your font set
  5. You have decided how you will use the fonts
  6. You have chosen your brand colours
  7. You have some initial ideas for your logo